Izumi was born in a family of celebrities. His father is a singer, his mother and artist, his older brother the lead vocalist for the popular band Crashers. Izumi himself, however, is just a nerdy college student. He loves the manga "Magical Girl Lala Lulu" and dreams of becoming a manga writer himself. One day he is roped into filming a commercial where he wears a dress. Another actor on the set, Ryoma Ichijo, mistakes him for a woman and falls in love at first sight. As it turns out, though, they met ten years in the past. And Ryoma feelings don't change when he finds out Izumi is a boy.
Yukiteru (Yuki) Amano is a loner who never really interacts with people and prefers writing a diary on his cell phone, with his only companion being an imaginary friend named Deus Ex Machina, the God of Time and Space. However, Yuki soon learns that Deus is not a figment of his imagination but real when Deus makes him a participant in a battle royale with eleven others. Within this "Diary Game", the contestants are given special diaries that can predict the future, with each diary having unique features that gives it both advantages and disadvantages.
Ryuu Yamada is known as a delinquent in his high school; he has been bored of classes after one year of attending school. One day, he accidentally falls from a flight of stairs onto Urara Shiraishi, the ace student of the school. Yamada wakes up to find that he has swapped bodies with her! The two try to reverse the change and discover that kissing triggers the body swap. On the suggestion of student council vice-president Toranosuke Miyamura, they revive the Supernatural Studies Club. The club encounters other "witches" with different powers that are activated with a kiss!